Herb Kelleher, co-founder of Southwest Airways, has died aged 87, the corporate has revealed in a quick assertion.
Launched in 1967, the low-cost US provider went on to reshape international aviation.
Kelleher is survived by his spouse Joan and three of their 4 youngsters.
An announcement from Southwest Airways learn: “Herb was a pioneer, a maverick, and an innovator.
“His imaginative and prescient revolutionised business aviation and democratised the skies.
“Herb’s ardour, zest for all times, and insatiable funding in relationships made lasting and immeasurable impressions on all who knew him and can without end be the bedrock and esprit de corps of Southwest Airways.”
The airline initially aimed to offer low-cost flights between the Texas cities of Houston, Dallas, and San Antonio.
Nonetheless, it was solely permitted to fly following a supreme court docket of Texas ruling in 1971 hanging down challenges from rival operators.
Present Southwest Airways chief government, Gary Kelly, stated: “Herb was a lifelong mentor and buddy, and one of many best joys of my life has been working alongside Herb for over 30 years.
“His stamp on the airline trade and all these he touched has been profound.
“His imaginative and prescient for making air journey reasonably priced for all revolutionised the trade, and you’ll nonetheless see that transformation happening as we speak.”
Southwest provided low-cost tickets in single-class cabins with out reserved seats for the primary time.
These improvements have since turned frequent within the airline trade.
Southwest’s enterprise mannequin additionally included shortened turnaround instances at airports, cabin crew accumulating garbage and excessive plane utilisation.
The provider has since expanded to develop into the world’s largest low-cost airline.
It at the moment operates greater than 700 Boeing 737 jets.
In peak journey seasons, Southwest operates greater than 4,000 weekday departures amongst a community of 99 locations in the USA and ten extra international locations.