Saga has appointed Euan Sutherland to the position of group chief govt, with impact from January sixth.
As introduced earlier this yr, Lance Batchelor is retiring and can proceed as a statutory director till he leaves the enterprise on January 31st.
Sutherland has substantial expertise having led main consumer-facing companies, together with monetary providers, via durations of change, each within the UK and internationally.
Most lately he was the chief govt of Superdry, the worldwide digital model, for 5 years.
In that point Sutherland led a technique centered on buyer perception, innovation and digital, worldwide and wholesale enlargement.
Previous to this he was the group chief govt of the Co-op Group, the mutual retailer, insurance coverage and funeral providers enterprise the place he led a big transformation programme leading to a extra environment friendly and worthwhile enterprise.
Patrick O’Sullivan, Saga chairman, mentioned: “I’m very happy that Euan is becoming a member of Saga at this essential time within the growth of the enterprise.
“He has substantial expertise throughout a number of consumer-facing companies that can be invaluable as we proceed the Saga transformation, with our clients on the coronary heart of our technique.”
He added: “Alongside the current appointments of Cheryl Agius as chief govt of insurance coverage and Gilles Normand as chief operations officer, the board has each confidence within the crew now in place to guide and speed up Saga’s turnaround technique.
“On behalf of the board I want to thank Lance for specializing in reinvestment over the past six years and for launching our membership scheme, Saga Potentialities, and need him nicely for the long run.”
Saga is a specialist in services for individuals aged 50 and over.
Sutherland added: “I’m vastly excited to hitch Saga.
“It is a distinctive British model that has a powerful heritage, nice individuals and important potential.
“I sit up for working with the board and the entire of the Saga crew to additional unlock this potential and ship for our clients and shareholders.”
Saga has seen its share value fall from 179 pence per share to 49 pence per share over the previous two years, with Sutherland hoping to arrest the decline.