For the frugal shopper, the popular selection of grocery store is among the hardest choices to make. As grocery retailers battle for market share, the typical client will get the good thing about broad number of groceries and low costs. We evaluate the price of 11 on a regular basis necessities at the most well-liked supermarkets in Dubai that can assist you determine on the perfect worth chain to purchase your groceries.
Every of the supermarkets surveyed function with numerous shops. For this explicit evaluation, we put Choithram – Dubai Marina, Al Maya – Dubai Marina, Spinneys – Al Furjan, Carrefour – Discovery Pavilion, LuLu Hypermarket – Al Qusais and Union Coop – Al Barsha beneath the microscope.
Right here’s our invoice at every…
* All costs are in AED
Non-public-label manufacturers: That’s the place the actual comparability lies
In a bid to maintain progress and strengthen their model, supermarkets are more and more providing their home manufacturers alongside title manufacturers.
Our evaluation revealed that whereas there’s a smaller distinction within the worth of title model objects between completely different supermarkets, the value of home model objects varies considerably. It is just truthful that we evaluate some merchandise like eggs, rooster and bread from the grocery store non-public label manufacturers to be able to get a greater thought of the particular retail chain pricing. The standard of personal label meat, poultry and baked items between completely different supermarkets, nevertheless, might be argued upon.
Ambareen Musa, Founder & CEO of Souqalmal.com says, “By stocking residence manufacturers on their cabinets, supermarkets are competing with premium title manufacturers for a slice of the market share. In the end, this works in favour of shoppers who get extra economical choices to select from.”
So which grocery store received the value check?
Based mostly on the scope of our analysis, Carrefour emerged as the perfect worth for cash grocery store in Dubai with a complete invoice that was 11 per cent decrease than our common invoice throughout all of the six supermarkets surveyed. Union Coop and Lulu Hypermarket got here virtually neck-to-neck, bagging the second and third spot, respectively. Al Maya was revealed to be the most costly grocery retail chain (with an 11 per cent increased invoice than common) whereas Choithram trailed simply behind.
Musa provides, “Whereas the costs that consumers see in grocery store aisles play a giant function in how they select supermarkets and particular manufacturers, there’s extra to the story. Supermarkets additionally compete by way of buyer loyalty applications or ‘membership playing cards’. This side must be factored in to higher perceive why shoppers might favor a sure grocery store over others.”
“Loyalty applications are large within the UAE – In reality, the outcomes of our not too long ago concluded annual evaluation confirmed that co-branded bank cards that provide loyalty rewards at supermarkets have been the most well-liked bank card variant amongst UAE residents.”
Whereas main UAE grocery store chains haven’t but resorted to aggressive worth wars and price-matching schemes as seen in different world markets, it stays to be seen if it will change within the close to future.