Wightlink has launched a brand-new web site, which, utilizing cutting-edge expertise, is now designed to be higher geared up to take care of growing site visitors ranges.
The transfer comes because the cross-Solent journey supplier welcomed an uptick in demand for ferry crossings in the course of the peak summer time season when in comparison with final yr.
This was pushed by demand from prospects looking for an idyllic island escape with no need to go away the UK.
July noticed a 27 per cent improve within the variety of short-break visits to the Isle of Wight compared to 2019, with the variety of long-break visits to the island growing by 63 per cent.
When evaluating August bookings in opposition to the identical month final yr, the corporate noticed a 38 per cent rise within the variety of short-break visits to the Island booked by shoppers, and a 56 per cent rise in long-break visits.
Anticipating a continued improve in buyer bookings to the Island all through 2020 and into 2021, Wightlink has taken motion to expedite the deliberate web site launch in an effort to most effectively handle the rise in gross sales.
Having carried out in depth market analysis within the early phases of web site improvement, and with the help of cruise and ferry IT consultants, Carus, main technological enhancements have been carried out to create an upgraded internet and reserving engine.
As soon as a buyer logs into their account, they now have entry to all their earlier bookings and passes at their fingertips, creating an intuitive and streamlined buyer journey which matches the premium service they obtain onboard a Wightlink ferry.
“At Wightlink we endeavour to offer the very best person expertise for potential and returning prospects to our web site.
“Up to now, I’m thrilled with the brand new web site’s efficiency and dealing with of site visitors stream.
“From working in partnership with Si Digital’s knowledgeable group, the location has been designed to be mobile-first, permitting extra customers to achieve entry to the location than ever earlier than,” commented Keith Greenfield, Wightlink chief government.
“Transferring ahead, Wightlink expects to deal with the rising site visitors ranges with most effectivity, making it simpler than ever for guests to be transported to the Isle of Wight on our ferries.”